Top Philippine Celebrity Endorsers for 2010 According to Synergy

Miss Universe 2010-4th Runner-Up Maria Venus Raj, Boxing Superstar Manny “Pacman” Pacquiao and controversial beauty expert Dra. Vicki Belo are the three most reliable celebrity endorsers for 2010 according to a study conducted by Synergy Business Consultancy to 1,000 males and females, aged 15-60 years old, from all socio-economic classes in Metro Manila last September to October 2010 . The study shows that 67% of the total respondents patronize or buy products due to the influence of these celebrity endorsers.

This year, Pacquaio was still among those who made it to the top list with 47% of respondents who believe in his charisma as a credible product endorser aside from his influence as a boxing champion. Maria Venus Raj, on the other hand, has made a great impact to the viewing public when she made it to the final 5 in the Miss Universes 2010 beauty pageant making her the center of admiration of most Filipinos from all walks of life. Her humble beginnings also which were publicized contributed in making the beauty queen a common household name and in turn, a trustworthy celebrity endorser.

Meanwhile, the controversial surgeon Dra. Vicki Belo who has landed in the front page of newspapers this year due to different controversies garnered the approval of the 7% of the respondents, making her also on the top list. This rise in the popularity of Dra. Belo as an endorser proves that controversies are factors that affect people’s buying choice just like in the case of Kris Aquino who is a consistent top celebrity endorser due to the issues that she constantly dwells into. Fifteen percent (15%) of the total respondents believe in the influence of the TV host-actress as a product endorser.

Teleserye stars like Angel Locsin, Gretchen Barretto, Angel Aquino, Derek Ramsay, and Cristine Reyes have also proven their unmarred power to influence people as they are also regarded as dependable celebrity endorsers.